In 2015, an enormous amount of work has gone into planning the refreshed Link brand. 2016 will be aboutresourcing the brand. What this means is introducing tangible elements that will: start to differentiate Link from other pharmacy brands, positioning Link clearly in the market; roll out 3 or 4 strong and very relevant service offerings that will drive [...]
Diabetes Day has come and gone. What happens next? According to an article by Professor Distiller in Frontshop Pharmacy Magazine, South Africa has the second highest prevalence of diabetes in Africa. About half of these are undiagnosed and therefore unaware that they have diabetes. While it is difficult to predict who may develop Type 1 [...]
YOUR CHILD’S HOLIDAY MEDICAL KIT Getting it right With holidays around the corner, it’s a good idea to plan and pack your medical kit. What should be in kit? Ryan Conybeare of Link Pharmacy Group says that parents should not simply copy what other parents pack into their holiday kits. In putting together a relevant [...]
Time to step up Over the last months, Link has been working hard behind the scenes on developing a brand architecture which addresses how we can differentiate in this highly competitive market. Assisting Link is Cape Town-based brand and communications company Sherpa which has a good understanding of retail pharmacy and the challenges faced by [...]
Look at your store when you open the door Susan and Mossie Carstens have been married since 1989 and bought their first pharmacy 25 years ago. They own Waterstone Pharmacy and Heldervue Pharmacy, both situated in Somerset West. We have two very different stores. Heldervue caters for an older market as it is in close proximity [...]
One of my all time favorite salads is the Nuts about berries salad from Zupas. I love their soup and salad combo! Now that I live about a thousand miles away, I decided it was time to make my own version. I love how it turned out! So much that I ate it for lunch [...]
Because one competition is not enough, we're giving you another awesome competition to enter! We can't wait to see your entries.
Every year on October 16th people from around the world join together to raise awareness on World Spine Day as part of the Bone and Joint Decade’s Action Week. The World Spine Day theme for 2014 is “Straighten Up and Move”, focusing on the importance of proper posture and movement in maintaining good spinal health- [...]