Over 20 million impressions on Facebook!
Notably, impressions more than doubled over the last two years.
Link’s Business Development Manager Ryan Conybeare explains:
“We believe that our results can be attributed to consistency and frequency. We’ve also seen increased activity by Link stores on Facebook which helped.”
The reason why it is so important that Link performs on social media is to make sure that the brand is positioned correctly, particularily the role of the pharmacy owners. Ryan says that while social media and other platforms increasingly dominate communications these days, the personal service of the owner pharmacist remains the primary message of Link’s social media communications.
“In general, our Facebook posts portray the beneficial role that Link owner managers play, our understanding of what worries our communities health-wise and product excellence, including our Link Own Brand range.”
Contact Ryan to find out how Link can help you to be the relevant pharmacy voice in your community.